SHOWCASING THE POWER OF SCIENCE IN THE FIGHT AGAINST MALARIA
This week, Malaria No More UK unveiled the Zero Malaria Experience campaign, an innovative initiative developed in partnership with Imperial College London and the visual creatives at The Mill, demonstrating what the future of the malaria fight can achieve through the new immersive technologies. The campaign is supported by the Zero Malaria ambassador David Beckham and a host of global leaders and advocates, all united to tackle one of humanity’s deadliest diseases: malaria.
At the core of the Zero Malaria Experience is a focus on innovation and scientific research as pivotal tools to achieve a world free of malaria. The campaign’s premier event, an immersive installation at London’s Outernet on November 4th, aimed to spotlight the critical role of collaboration in scientific research and development. This experience presented a "toolbox" of groundbreaking innovations, including bed nets, vaccines, diagnostic tools, and future technologies like gene-drive, that hold the potential to save over 13.2 million lives across sub-Saharan Africa within the next 15 years. Notably, 10 million of these lives are projected to be children under the age of five, underscoring the urgent need to bring these tools to those who need them most.
THE FUTURE IS ZERO
However, as powerful as innovation may be, it is not enough on its own to end malaria. The success of these tools depends on access, distribution, and the sustained commitment of global leaders and funders. The campaign emphasizes the critical importance of the upcoming 2025 replenishments for the Global Fund to Fight AIDS, Tuberculosis, and Malaria, and Gavi, the Vaccine Alliance. These funding events are essential for scaling up the life-saving interventions showcased in the Zero Malaria Experience and ensuring that they reach vulnerable populations around the world.
To further spread awareness and support for the cause, Malaria No More UK encourages the public to watch and share the campaign’s film. The powerful visual highlights the collaborative effort required to combat malaria and illustrates the life-saving potential of collective action.
Through the Zero Malaria Experience campaign, Malaria No More UK continues to advance its mission to end malaria within our lifetime, inspiring a global movement that calls on leaders and individuals alike to act with urgency, ingenuity, and compassion.
Watch the film here
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For more information read our briefing
Credits: Malaria No More UK
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